PunchUp is an online academy for combat sports, offering structured, high-quality learning paths with personalized training. The project was created to make these disciplines accessible to everyone, inspiring people to achieve their athletic goals.
AGENCY
Freelance
Client
PunchUp
Year
2024/Now
Role
Brand & Ux/Ui Designer
From naming to design, I shaped PunchUp’s identity around its core values: growth, impact, and accessibility. The name blends strength and progress, while the logo – bold and dynamic – features a boxing glove integrated into the “P” to reinforce the concept. A vibrant and distinctive color palette completes a brand built to stand out.
I designed the website and e-learning platform with a user-centered approach: clarity, visual consistency, and usability. The site effectively guides users through content and services, while the platform delivers an immersive, professional experience that fully reflects the brand’s values.
